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The web site vidamate.com states the following, "My father has LIC policy which matured in 2010." I noticed that the website said " Agent who did the policy 20 yrs back has expired." They also said " My address got changed, so not sure if LIC had sent any reminders or not. I have the policy bond, but i do not know whom to contact and where. VidaMate helped me by charging just a nominal service fee. Amit Aggarwal, Samsung, Korea. Bhawna Goyal, British Council, Noida. Basavraj Naregal, Tata Consultancy Services TCS, Bangalore. Rahul Mittal, Open Access Technology India Pvt." The meta header had vidamate as the first optimized keyword. This keyword is followed by LIC, mutual fund, and pension fund which isn't as important as vidamate. The other words vidamate.com used was policy. fund is included but could not be viewed by web crawlers.